Glandorf Insurance Inc. is a full service, independent insurance agency based in the small town I grew up in. They were in need of a new brand that felt more professional and I was thrilled when they asked for my help.
A blackletter typeface was chosen for the icon to reflect the evident German heritage in our close knit community. Custom details were added to the letter to visually enhance the mark. I paired the icon with a modern san serif to help balance the lockup as a whole.